Building what's
next in fintech.
Product Director at HyperPay. A decade of building and shipping products with startups — from wallets and card programs to payment gateways. Now building at the intersection of finance and intelligence.
A decade at the intersection
of finance and technology.
I'm a product strategist and fintech operator with over a decade of experience building regulated financial products in Saudi Arabia. My work sits at the intersection of complex payment infrastructure, regulatory compliance, and user-first product thinking.
I've led product and operations at companies like Noon Pay, Loop, Salla, and now Hyperpay — shipping digital wallets, payment gateways, card programs, and expense management platforms that process real transactions for real businesses.
Beyond fintech, I'm deeply interested in how AI and intelligent systems can reshape financial workflows — from smarter compliance tools to AI-native product experiences that don't just process data, but act on it.
Experience across startups, product, operations, fintech, payments, and digital ventures.
Hands-on experience supporting financial products across product, compliance, operations, risk, and launch readiness.
Bridging business, product, technology, operations, compliance, and customer needs to launch complex digital products.
Turning ideas into products, teams, operating models, pilots, launches, and scalable business lines.
Where I've built.
Hyperpay
CurrentLeading HyperSpend — a SAMA-regulated corporate expense management and prepaid card issuance platform built from the ground up. Owning the full product lifecycle: roadmap, regulatory readiness, vendor integrations, fraud systems, and commercial launch strategy.
Loop
Led product strategy and development for consumer and business wallets serving B2C and B2B segments. Drove end-to-end product lifecycle from ideation to launch across fintech, banking, and card services for both retail and enterprise clients.
Salla
Spearheaded payment operations, bank relationships, and regulatory compliance within Saudi Arabia's leading e-commerce platform. Managed payment license submissions, cross-functional operations teams, and KPI frameworks.
Noon — noon pay
Built and led operations for Noon's payment gateway and digital wallet services. Contributed to SAMA EMI license submission and maintained active regulatory dialogue. Oversaw merchant onboarding, integration support, fraud monitoring, and customer operations.
Wala Plus
Managed agile product development for an employee loyalty program. Defined product strategy, GTM execution, competitive analysis, and integration partnerships with industry-leading systems.
Oracle Systems Limited
Drove NetSuite ERP adoption across the territory. Managed enterprise solution proposals, ROI consultations, and full-cycle implementations in collaboration with Pre-Sales and Professional Services.
Sprent App
Led operations and technology execution for Sprent App, supporting platform development, process design, vendor coordination, and customer-facing improvements during the company's early growth stage.
PayFort — Amazon Payments
Supported merchant growth and payment gateway adoption across PayFort's digital payments ecosystem, working with merchants on onboarding readiness and e-commerce payment use cases.
Dada Bhai Saudi Arabian Group
Started my career in IT operations, supporting systems, infrastructure, users, and day-to-day technical troubleshooting while building a practical foundation in technology and business operations.
What I know well.
Fintech Product Strategy
End-to-end product ownership across wallets, card programs, expense management, and payment platforms — from zero to regulated launch.
Payments Infrastructure
Deep knowledge of card processing, issuing models, payment gateways, acquiring ecosystems, and settlement mechanics.
Regulatory & Compliance
Navigating SAMA frameworks, EMI licensing, KYC/KYB systems, vendor risk, and operational compliance across Saudi Arabia.
AI & Intelligent Systems
Building at the intersection of AI and financial infrastructure — intelligent automation, LLM-powered workflows, and AI-native product experiences.
GTM & Commercial Strategy
From pricing structures and launch phasing to partnership models — designing the commercial engine behind regulated financial products.
Cross-functional Leadership
Leading unified delivery across product, engineering, operations, risk, compliance, and vendor ecosystems at scale.
What I'm working on.
HyperSpend
Building a SAMA-regulated corporate expense management and card issuance platform from the ground up — covering business wallets, prepaid cards, multi-level approvals, settlements, and enterprise onboarding.
AI-Native Financial Tools
Exploring how large language models and AI agents can be embedded into financial workflows — from intelligent expense categorization and regulatory document analysis to compliance automation.
Product Advisory
Working with early-stage fintech founders on product strategy, regulatory readiness, and go-to-market in Saudi Arabia. Limited engagements only.
Let's build
something.
Whether you're launching a fintech product, navigating SAMA compliance, or exploring what AI can do for financial services — I'd like to talk.